October 2026 Data

📊 Grand Strand Market Snapshot — All Seven Markets

Single Family + Condo/Townhouse/Apt.  |  Source: Realtors Property Resource®

One of the more interesting shifts in October: Myrtle Beach median days dropped from 66 in September to 50 — a 21.88% improvement. That means homes that went under contract in October closed faster than those in September, which is an encouraging signal heading into the slower winter months. Inventory, however, keeps climbing to 8.73 months, and median sold price dipped 5.41% to $315,000.

For buyers: 8.73 months of supply with a 96.1% sold-to-list ratio gives you real negotiating room. The median price at $315,000 for SF + condo combined represents good value compared to the summer highs. For sellers: the price softening is real. Homes that are priced accurately and presented well are moving in 50 days. Homes that are priced to the peak market are sitting and contributing to that 8.73-month inventory number.

North Myrtle Beach hits 9.02 months of inventory in October — the highest reading on the Grand Strand — yet median sold price rose 1.86% to $438,000 and the sold-to-list ratio improved to 96.9%. Median days stretched modestly to 62, down just slightly from 43 in September, though still elevated.

NMB is the most supply-heavy market on the Strand, but the price resilience tells you that buyers in this market are coming in with a plan. Ocean Drive Beach, Crescent Beach, Cherry Grove — these neighborhoods attract buyers who know what they want and are willing to pay for it. The opportunity for buyers right now: 9+ months of supply means sellers have been waiting and may be more flexible on price or terms than the sold-to-list ratio suggests at first glance.

The 51.22% drop in median sold price from September’s $683,422 to October’s $343,000 is dramatic — but context matters. Murrells Inlet is a smaller market where a cluster of high-dollar waterfront closings in one month can push the median significantly above the typical range, and their absence the next month pulls it back. This is a median swing driven by what closed, not by a collapse in market value.

The more stable indicators tell the real story: inventory at 8.47 months (up 20.14%), sold-to-list at 94.8% (the lowest on the Strand), and median days at 39. That 94.8% sold-to-list is worth noting — buyers in the Inlet are getting more room to negotiate than in any other market this month. If you’ve been waiting for a window to buy in Murrells Inlet, October’s data suggests that window is open.

After back-to-back strong months, Pawleys Island saw inventory jump 30.63% to 6.61 months in October — the largest inventory increase on the Strand this month. Median sold price pulled back 8.39% to $522,200 after September’s $570,500. The sold-to-list ratio held at 97.4%, a slight improvement from September.

The Hammock Coast market is normalizing after a strong summer run. At $522,200 with a 97.4% sold-to-list ratio and 51 median days, Pawleys is still performing well by any objective measure — just not at the September pace. For buyers who have been priced out of Pawleys over the past year, the 8.39% price retreat and rising inventory is worth paying attention to. This is the most favorable entry point in several months.

Conway delivers its best sold-to-list ratio update of the fall at 98.4% — up 0.56% from September. Even more encouraging: median days dropped 14.81% from 84 to 69. That’s still the longest days figure on the Grand Strand, but the direction is improving. Median sold price dipped slightly to $307,250, down less than 1%.

The Conway story continues to be one of deliberate buyers who commit near full price when they do engage. At $307,250 with a 98.4% sold-to-list ratio, Conway sellers are getting remarkable results relative to what the inventory number might suggest. For buyers, the value is real — $307K median with historic downtown, the Riverwalk, and 10 minutes to the beach is a combination you can’t replicate anywhere else on the Strand.

After improving in September, Little River sees median days climb back to 63 in October, up 36.96%. Median sold price slipped 4.69% to $305,000. The sold-to-list ratio held steady at 97.2% with a slight improvement. Inventory at 7.44 months is a buyer’s market reading.

Little River at $305,000 remains the lowest median price point among the coastal Grand Strand markets. The 97.2% sold-to-list ratio tells you buyers are still engaging near asking price when they find the right home — the stretch in days suggests more selectivity, not a lack of interest. For buyers targeting waterfront community access under $325,000, Little River continues to be the best value play on the northern end of the Strand.

Longs posts the strongest sold-to-list ratio on the entire Grand Strand in October at 98.6% — up 0.55% from September and the highest of any market this month. Median sold price rose modestly to $337,531 and inventory sits at 6.06 months, the lowest reading on the Strand.

Longs is the quiet overperformer of this market cycle. While higher-profile markets see softer pricing and rising days, Longs buyers keep committing at near-full-ask price, inventory stays relatively contained, and the median creeps upward. At $337K with new construction from DR Horton, Mungo, and Chesapeake Homes — plus established neighborhoods with large lots — Longs continues to attract buyers who want new construction value within range of the beach.

For Buyers

🏠 How to Buy Smart on the Grand Strand Right Now

For Sellers

🏷 How to Sell Successfully Right Now